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Download: Value Touchpoints Starter Kit
Touchpoint → Meaningful Interaction → Value → Sales
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Businesses generally look at their customer journey map to view the entire experience, usually driven by their Customer Success teams. Good businesses look at it from a value standpoint. Great businesses involve Marketing and Sales to build value-driven sales journeys vs purely transactional and metrics-driven ones.
Check out this starter kit for building value-driven sales journeys.
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