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AI + Marketing: yea or nay
It's fascinating how much controversy there is with the rise of AI tools in B2B Marketing. Let's explore (and settle) the divide.
Marina Devalia
Jul 19, 20232 min read
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How much revenue should Marketing bring in?
How much pipeline should Marketing bring in? Let's examine how successful Marketers touch every stage of the sales journey.
Marina Devalia
Jun 19, 20232 min read
67 views
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Call me maybe
How many touchpoints does it take to close a deal? But more importantly, which ones move the needle? We explore value-driven sales journeys.
Marina Devalia
Apr 12, 20232 min read
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Let's talk about trust
Many Sales and Marketing leaders have little confidence in the process their teams cooperate within. And it all comes down to trust.
Marina Devalia
Mar 13, 20232 min read
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