Marina DevaliaJul 19, 20232 min readAI + Marketing: yea or nayIt's fascinating how much controversy there is with the rise of AI tools in B2B Marketing. Let's explore (and settle) the divide.
Marina DevaliaJun 18, 20232 min readHow much revenue should Marketing bring in?How much pipeline should Marketing bring in? Let's examine how successful Marketers touch every stage of the sales journey.
Marina DevaliaApr 11, 20232 min readCall me maybeHow many touchpoints does it take to close a deal? But more importantly, which ones move the needle? We explore value-driven sales journeys.
Marina DevaliaMar 13, 20232 min readLet's talk about trustMany Sales and Marketing leaders have little confidence in the process their teams cooperate within. And it all comes down to trust.