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Marina Devalia
Founder

Marina _Devalia.JPG
  • Linkedin

I’m a marketing leader with 15+ years of experience building high‑performing revenue engines for fast‑growth SaaS companies. Today, I serve as the Chief Marketing Officer at Vantaca. My work centers on driving scalable growth, elevating product storytelling, and accelerating adoption of Vantaca’s AI‑powered platform.

Playbook Lab is currently paused for new consulting engagements while I focus full‑time on Vantaca’s next stage of innovation and expansion. That said, I remain passionate about bringing strategic clarity to organizations—especially around category creation, modern demand generation, and creating alignment across Marketing, Sales, and Product. I’m open to board and advisory roles where I can add real strategic value, provide GTM expertise, or support leadership teams navigating scale.

Washington, D.C. is home—but it’s not uncommon to find me somewhere halfway across the world, still thinking about revenue architecture, product positioning, and building better GTM engines… just with a better view.

"Marina has a unique ability to unite Sales and Marketing functions - from aligning leadership on goals and building SLAs, to making sure both teams are working in tandem during campaign execution. She owned the full vision and execution of the Playbook for one of our Sales Kickoffs at Higher logic - it was the best sales enablement asset that Marketing has produced, and it was very well received by the Sales team."

Hunter Montgomery, CMO, ChurnZero

Small team with big access

Depending on a project, I tap into my network of very talented marketing friends, specialized agencies and vetted vendors. You'll love them too, I promise. Here are some of my preferred parters. 

Playbook Lab partner: Motiio is a creative agency specializiing in video production and distribution strategy.

Motiio is a creative agency specializing in video production + distribution strategy, as well as general brand oversight.

Playbook Lab partner: Mukava is a DC-based WordPress web agency

Mukava in a DC-based agency that offers WordPress development and maintenance, website design and consulting services.

Playbook Lab partner: RevMethods is a proprietary AI tool that delivers actional lead conversion insights directly to your Sales reps, in real time.

RevMethods is a proprietary AI tool that delivers actionable lead conversion insights directly to your Sales reps, in real time.

Get in touch

Drop me a note, I would love to connect. 

hello@playbooklab.com

(202) 573-7376

Washington DC

  • LinkedIn

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