Go-to-Market Playbook for ChurnZero's Annual Sales Kickoff
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ChurnZero is a leading Customer Success platform that helps subscription businesses fight customer churn. They partnered with Playbook Lab to create a consolidated toolkit for their 2023 Sales Kickoff.
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End result: a Go-to-Market Playbook with solidified product positioning, messaging, customer personas, sales enablement assets and competitive differentiation. It also serves as an effective training and on-boarding tool across the organization.
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Playbook included sections on:
Organizational alignment
Customer deep dive
Product deep dive
Sales enablement tools
Resources