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Sales + Marketing alignment
starts here

We build playbooks to maximize performance of SaaS revenue teams.

Women owned and operated

What we offer

Revenu Marketing Playbook o set and track your marketing revenue sources
plan + analyze
Revenue Marketing Playbook

Set clear expectations on Marketing's revenue performance: use a Service Level Agreement (SLA) to plan and track your revenue sources 

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Sales Enablement Playbook to supercharge your sales funnel
execute + optimize
Sales Enablement Playbook

Know which stage of your customer acquisition process needs a boost: infuse the right marketing assets to fine-tune your sales funnel 

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Go-to-Market Playbook to deliver solidified product positioning and sales enablement assets
deliver + align
Go-to-Market Playbook

Align Marketing and Sales: solidify your lead qualification and sales process, GTM messaging and buyer personas into one digestible toolkit - a GTM Playbook. 

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Latest projects

Playbook Lab helped Churnzero build a go-to-market playbook for the annual sales kickoff

Go-to-Market Playbook

Delivered: January 2023

Go-to-Market Playbook for ChurnZero's Annual Sales Kickoff

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ChurnZero is a leading  Customer Success platform that helps subscription businesses fight customer churn. They partnered with Playbook Lab to create a consolidated toolkit for their 2023 Sales Kickoff. 

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End result: a Go-to-Market Playbook with solidified product positioning, messaging, customer personas, sales enablement assets and competitive differentiation.  It also serves as an effective training and on-boarding tool across the organization.

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Playbook included sections on:

Organizational alignment

Customer deep dive

Product deep dive

Sales enablement tools

Resources

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